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A fractional CMO is a senior marketing leader who runs your brand and marketing strategy part-time, on a monthly retainer, without the cost or commitment of a full-time hire. You get the judgment of a chief marketing officer, embedded in your team, for a fraction of the price and the hours. I have worked as a fractional and outsourced CMO for founders for 25 years, from IBM to funded startups. So here is a straight answer: what the role actually is, what it isn’t, what it cos