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cynthia

ferngren consulting.

.

OUTSOURCED CMO/
BUSINESS STRATEGIST
&SPEAKER

C

Cynthia is an award-winning strategist and marketing thought-leader that has been launching successful brands for over two decades. 

 

She has developed strategy and content for some of the most iconic brands of our time including IBM, Dell Software, Botox, Johnson & Johnson, Neutrogena, Verizon,  AT&T, GSK, Novartis, Trafalgar, Wells Fargo, JP Morgan Chase, and Pfizer. 

 

Cynthia has brought over 10 startups to life, serving as the strategic lead for launching Peace Out, DwellBeing, GigUp, AltroSmart, Lease Easy, Tomlinson Center for Leadership, Engle Roberts, Brochu Walker, Bold & Bare, Foodspace,  and PeaPod.  Her wealth of knowledge in successfully launching brands has led her to a mentor position at Make In LA, a hardware-focused incubator. 

 

She is an expert speaker and published author. She has spoken at Digital Marketing LA, The Authentic Marketing Conference, 2018 CEMA Summit, and the 2018 Video Marketing Conference. In addition, Cynthia was a featured expert contributor to the book Digital Marketing Tactics and has won over ten industry awards for her content and strategy. 

 

If you need help with marketing that moves the needle, creating breakthrough branding, and figuring out how to truly connect with your audience, you came to the right place. 

 

 

VERTICALS

MY KNOWLEDGE LEVEL 

HEALTHCARE

95%

TECHNOLOGY

90%

SKINCARE & BEAUTY

95%

FASHION & LIFESTYLE

90%

FINANCE

90%

FOOD & BEVERAGE

90%

PROFESSIONAL SERVICES

90%

 
 

HOW I CAN HELP

01

START-UPS

business planning, product innovation, platform monetization, innovation labs

02

CONSULTING

outsourced CMO and marketer that will act as an extension of your brand team.

03

04

BRANDING & STORYTELLING

brand strategy, workshops, brand identity, content development, big idea creation, campaign development

MARKETING

 

market research, positioning, go-to-market strategy, growth-hacking, digital marketing strategy, omni-channel strategy, e-commerce, experiential marketing 

 

PORTFOLIO

MY LATEST WORK. 
SEE MORE >

Experience

2016 - PRESENT

CYNTHIA FERNGREN CONSULTING

BRAND STRATEGIST & OUTSOURCED CMO

 

Brand Strategy consultant and outsourced CMO.  I have worked to bring many startups to market including Dwellbeing, Sureology, Gigup.  AltroSmart, Peace Out, Brochu Walker and Engle Roberts.  In this role, I have led the brand strategy and identity, written all content and developed and implemented all go-to-market strategies. 

2014 - 2016

TBG

SENIOR BRAND STRATEGIST & CLIENT SERVICE DIRECTOR

 

As a brand strategist and Senior Account lead, I managed Trafalgar, Wells Fargo, Pentel and Dell Software.

 

I led the strategic and content development for the award-winning global campaign Expect More, which won a 2016 Stevie Award and featured digital, video, print, outdoor, and experiential. 

 

2012-2014

STUDIO PMG

SENIOR BRAND & DIGITAL STRATEGIST

 

Led the companies new business and brand strategy efforts, which resulted in bringing the company from $1M in revenue to $3M within a 2 year period.

 

In this role, I also wrote and directed the Ampyra Journey's campaign, which won over 5 creative awards. 

2008-2012

ALLERGAN

VICE PRESIDENT, MANAGEMENT SUPERVISOR

 

Led the Global Dermatology Division including BOTOX, ACZONE, and TAZORAC.  Brought ACZONE from the last place in marketing to number one with a 6 point share increase due to repositioning and relaunching the product. 

2006-2008

FCB 

SENIOR VICE PRESIDENT

 

In a senior management role in NY's number one Agency, I led $10M worth of business in the healthcare sector.  During this time I launched over 5 products to market including Treximet, Opana, and Bosatria.

 

I started the first new media division for healthcare at the Agency called Level One, which was featured by Med Ad News as being one of the core reasons for the FCB/Draft merger during that period. 

1995-2006

GREY ADVERTISING/OGILVY/KPR

ACCOUNT LEAD & BRAND STRATEGIST 

I began my career in New York. I have had the honor of working with the best and brightest in the creative and marketing world and have had the opportunity to contribute to the creation of some of the world's most iconic brands such as IBM, Johnson & Johnson, PeoplePC, PeaPod, AT&T, Verizon, Gateway, and others. 

WHAT CLIENTS SAY

 
BOLD  & BARE

Cynthia was incredibly helpful in formulating a strategy and showing me the next steps. She is very knowledgeable and can simplify complex strategies. Highly recommended!

- Iana B. CEO

ZAAAS

Cynthia is a joy to work with. Her deliverables are consistently the most thorough and compelling I have seen in strategic and tactical marketing and her personable nature brought a disparate team together to lead to execution. I will rehire her at the soonest possible opportunity.
- Dion E, CEO

FACILITATORS INTERNATIONAL

 Cynthia took care of everything with speed and grace. She efficiently handled the things I knew needed to be done and guided me through the uncharted waters of the things I did not know. My confidence in my strategy has gone from 20% to almost 100% because of her hard work and insights.

- Bruce W., CEO

TOMLINSON CENTER
FOR LEADERSHIP

Cynthia is a very solid resource for GTM strategy. Dove into a complex, sole source provider solution set and grasped the concepts and business much faster than normal. I will continue using her.

- Cliff D. 

 
 
SAY HELLO!

I would love to hear from you and connect on all things filled with strategy, substance, and style. 

 

hello@cynthiaferngren.com 

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