Cynthia is an award-winning strategist and marketing thought-leader that has been launching successful brands for over two decades.
She has developed strategy and content for some of the most iconic brands of our time including IBM, Dell Software, Botox, Johnson & Johnson, Neutrogena, Verizon, AT&T, GSK, Novartis, Trafalgar, Wells Fargo, JP Morgan Chase, and Pfizer.
Cynthia has brought over 10 startups to life, serving as the strategic lead for launching Peace Out, DwellBeing, GigUp, AltroSmart, Lease Easy, Tomlinson Center for Leadership, Engle Roberts, Brochu Walker, Bold & Bare, Foodspace, and PeaPod. Her wealth of knowledge in successfully launching brands has led her to a mentor position at Make In LA, a hardware-focused incubator.
She is an expert speaker and published author. She has spoken at Digital Marketing LA, The Authentic Marketing Conference, 2018 CEMA Summit, and the 2018 Video Marketing Conference. In addition, Cynthia was a featured expert contributor to the book Digital Marketing Tactics and has won over ten industry awards for her content and strategy.
If you need help with marketing that moves the needle, creating breakthrough branding, and figuring out how to truly connect with your audience, you came to the right place.
MY KNOWLEDGE LEVEL
SKINCARE & BEAUTY
FASHION & LIFESTYLE
FOOD & BEVERAGE
HOW I CAN HELP
business planning, product innovation, platform monetization, innovation labs
outsourced CMO and marketer that will act as an extension of your brand team.
BRANDING & STORYTELLING
brand strategy, workshops, brand identity, content development, big idea creation, campaign development
market research, positioning, go-to-market strategy, growth-hacking, digital marketing strategy, omni-channel strategy, e-commerce, experiential marketing
MY LATEST WORK.
2016 - PRESENT
CYNTHIA FERNGREN CONSULTING
BRAND STRATEGIST & OUTSOURCED CMO
Brand Strategy consultant and outsourced CMO. I have worked to bring many startups to market including Dwellbeing, Sureology, Gigup. AltroSmart, Peace Out, Brochu Walker and Engle Roberts. In this role, I have led the brand strategy and identity, written all content and developed and implemented all go-to-market strategies.
2014 - 2016
SENIOR BRAND STRATEGIST & CLIENT SERVICE DIRECTOR
As a brand strategist and Senior Account lead, I managed Trafalgar, Wells Fargo, Pentel and Dell Software.
I led the strategic and content development for the award-winning global campaign Expect More, which won a 2016 Stevie Award and featured digital, video, print, outdoor, and experiential.
SENIOR BRAND & DIGITAL STRATEGIST
Led the companies new business and brand strategy efforts, which resulted in bringing the company from $1M in revenue to $3M within a 2 year period.
In this role, I also wrote and directed the Ampyra Journey's campaign, which won over 5 creative awards.
VICE PRESIDENT, MANAGEMENT SUPERVISOR
Led the Global Dermatology Division including BOTOX, ACZONE, and TAZORAC. Brought ACZONE from the last place in marketing to number one with a 6 point share increase due to repositioning and relaunching the product.
SENIOR VICE PRESIDENT
In a senior management role in NY's number one Agency, I led $10M worth of business in the healthcare sector. During this time I launched over 5 products to market including Treximet, Opana, and Bosatria.
I started the first new media division for healthcare at the Agency called Level One, which was featured by Med Ad News as being one of the core reasons for the FCB/Draft merger during that period.
ACCOUNT LEAD & BRAND STRATEGIST
I began my career in New York. I have had the honor of working with the best and brightest in the creative and marketing world and have had the opportunity to contribute to the creation of some of the world's most iconic brands such as IBM, Johnson & Johnson, PeoplePC, PeaPod, AT&T, Verizon, Gateway, and others.
WHAT CLIENTS SAY
BOLD & BARE
Cynthia was incredibly helpful in formulating a strategy and showing me the next steps. She is very knowledgeable and can simplify complex strategies. Highly recommended!
- Iana B. CEO
Cynthia is a joy to work with. Her deliverables are consistently the most thorough and compelling I have seen in strategic and tactical marketing and her personable nature brought a disparate team together to lead to execution. I will rehire her at the soonest possible opportunity.
- Dion E, CEO
Cynthia took care of everything with speed and grace. She efficiently handled the things I knew needed to be done and guided me through the uncharted waters of the things I did not know. My confidence in my strategy has gone from 20% to almost 100% because of her hard work and insights.
- Bruce W., CEO
Cynthia is a very solid resource for GTM strategy. Dove into a complex, sole source provider solution set and grasped the concepts and business much faster than normal. I will continue using her.
- Cliff D.
I would love to hear from you and connect on all things filled with strategy, substance, and style.